Print.com
THE CHALLENGE
From startup to scale-up, I’ve been closely involved in building the Print.com brand. As Art Director and Designer, I worked on brand strategy and concept development, shaping everything from marketing campaigns and direct mail to trade show concepts and the design of the entire online platform.
SERVICES
brand strategy
art direction
graphic design
brand management
user interface design
BRAND BOOK
To support international growth,
we captured the brand’s vision and future ambitions in a strategic framework, complemented by clear guidelines for design, tone-of-voice, marketing and photography.
A practical toolkit to ensure brand consistency across teams and markets.
A practical toolkit to ensure brand consistency across teams and markets.
Inspired by the idea of treating print professionals as Frequent Flyers, the platform was built around a ‘First Class’ customer journey.
PLATFORM DESIGN
Rather than building a standard webshop, we designed a custom web application tailored to the needs of demanding print professionals.
The interactive prototype enables rapid development of new features, laying the foundation for a global online ecosystem for print.
The interactive prototype enables rapid development of new features, laying the foundation for a global online ecosystem for print.
